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Taylor Swift announces Eras Tour concert film, breaks ticket sale record

Taylor+Swift+Film+Screenshot+from+TAYLOR+SWIFT+ERAS+TOUR+trailer+%7C+Taylor+Swift+Productions%0A
Taylor Swift Film Screenshot from TAYLOR SWIFT ERAS TOUR trailer | Taylor Swift Productions

Singer-songwriter Taylor Swift announced the theatrical release of an Eras Tour concert film via Instagram on Aug. 31.

The Eras Tour is Swift’s largest tour yet and is on track to becoming the highestgrossing tour ever, earning $1 billion in sales.

Swift and her team wanted the film to be released alongside the tour, so when a distributor anticipated a 2025 release, they chose another direction. The singer-songwriter decided to cut out the middleman and made a deal directly with AMC Theatres.

Adult tickets are priced at $19.89, a nod to Swift’s 2014 album. Children and senior tickets cost $13.13, which is the singer’s favorite number.

As a result, Universal Pictures moved the Oct. 13 release date for “The Exorcist: Believer” to Oct. 6 hours after Swift made the announcement.

The Eras Tour concert film broke AMC’s record for single-day advance ticket sales in under three hours. The film raked in $26 million in revenue after tickets. and broke a record previously set by “Spider-Man: No Way Home.”

The film was shot over the first three nights of Swift’s six-night run at California’s SoFi Stadium from Aug. 3-9.

Some Swift fans, also known as ‘Swifties,’ expressed that obtaining Eras Tour tickets took an emotional and financial toll.

For fans who weren’t able to get tickets to the tour, the film is a chance for them to experience the spectacle.

Siena Bertman, a junior at Baruch College and a ‘Swiftie,’ supports the singer’s decision of a theatrical release.

“Only a movie theater is capable of giving you an experience of being in the moment- which is exactly what I believe the goal of having it in theaters is,” Bertman said. “To give the experience of being there for people who couldn’t get tickets, or to relive the experience as if you were there again.”

There are concerns among fans about whether typical movie theater etiquette is expected for the screenings.

“The one big thing about it being in a theater is you’d expect to follow theater etiquette, no excess noise, no talking, no singing along- as if you were going to a Broadway show,” Bertman said. “It becomes something sacred. But sacred doesn’t mean fun so it might be harder to get something out of seeing it in the theaters because you’re more constrained.”

In an Instagram post, Swift encouraged moviegoers to dress up, sing along and swap friendship bracelets.

“Taylor Swift: The Eras Tour” is scheduled to hit theaters on Oct. 13.

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Sonia Kalo, News Editor
Sonia Kalo is the News Editor of The Ticker
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