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Knowledge of journalistic processes can go further than reporting and commenting on current events. Public relations specialists work to maintain a positive public image of their company through earned and owned media.

The role often involves communication with the public and external media organizations. Knowledge of journalism and connections to it heavily intertwine with public relations, making it worthwhile to know the ins and outs of being a journalist.

Just like journalism, public relations may require summarizing information into an easy-to-digest format, whether it be pitches, press releases or communications.

Learning how to sort and compile information in order of relevance is crucial to both roles.

Public relations specialists can learn to tweak words to appeal to journalists reporting their business. Knowing how journalists and the media world operate is a vital part of public relations.

According to the Bureau of Labor Statistics, public relations specialists have a median annual wage of $69,780 as of May 2024. The role is also expected to grow by 5% between 2024 and 2034.

A great way to get to know journalists and learn about a media environment for public relations is to work directly in a newsroom.