Broadway playbills takeover Times Square

Maya Alexander

Broadway is taking over the streets of Times Square this season with a new playbill exhibition. In collaboration with the Times Square Alliance, Playbill will be highlighting 21 current shows on Broadway by displaying the show’s unique covers on 10-foot-high monoliths.

The Times Square Alliance, which was created to help improve and cultivate creativity in Times Square, held a ceremony to unveil the exhibition entitled, the Broadway Grand Gallery, on April 7.

Playbill is a long-running theater magazine that has online and print productions. Most notably, however, is Playbill’s use as the formal program for all of the shows running on Broadway and several off-Broadway productions.

The Broadway Grand Gallery joins a long list of other exhibitions hosted by the Alliance including “Bloom,” a habitat workshop hosted in the square during February and March of this year and “A Fountain for Survivors, which was showcased from October through December of 2021.

The current Playbill gallery exhibition will run from April 7 through June 15 on the Broadway Plaza located between 47th and 48th streets.

April will see the opening of 15 new Broadway shows alone. The Broadway Grand Gallery exhibition is a commemoration of the bustling success the theater is experiencing.

The shows featured on either side of the towering monuments include: “Aladdin,” “The Book of Mormon,” “Come From Away,” “Dear Evan Hansen,” “Hadestown,” “Jersey Boys,” “The Lion King,” “Little Shop of Horrors,” “Moulin Rouge! The Musical,” “The Phantom of the Opera,” “ ““SIX: The Musical,” amongst many others. ”

For each cover, a QR code is displayed giving more information about the show’s playbill and another QR code for buying tickets for the selected production.

The exhibition will be welcomed with the help of some of the cast from the selected shows who will be present for photo ops. Some of the performers include Nkeki Obi-Melekwe, from “Tina: The Tina Turner Musical,” and Rob McClure from “Mrs. Doubtfire.”