NYC Restaurant Week seeks to bolster pandemic-hit industry


Leonard J. DeFrancisci | Wikimedia Commons.

Hailey Chin

NYC Restaurant Week is holding its second run since the beginning of the coronavirus pandemic. Throughout the duration of the promotion, from Jan. 18 through Feb. 13, people can enjoy a twocourse lunch or a three-course dinner for $29, $39 or $59.

Created in 1992, NYC Restaurant Week is a semi-annual promotion giving  consumers the opportunity to try price-fixed menu dishes from participating restaurants.

“It is so important to support the hard-hit dining industry as our city continues to recover, and this summer, NYC Restaurant Week provides five weeks of opportunity to do so,” Chris Heywood, the executive vice president for global communications at NYC & Company, said in a statement, according to The New York Times.

During the pandemic, many restaurants were forced to either temporarily or permanently close their doors. As dining restrictions were lifted across the city and mask and vaccine mandates were introduced, restaurants were finally able to reopen their doors and welcome customers.

NYC Restaurant Week further aided the dining industry by ushering customers through the doors of restaurants last summer. The popularity of this promotion is expected to continue during this winter.

“Due to the high consumer demand for NYC Restaurant Week To Go, we have decided to extend the program for an additional four weeks so that even more restaurants citywide can feed New Yorkers hungry for good food and eager to support their neighborhood eateries,” NYC & Company CEO President and CEO Fred Dixon said, according to Latinshowbiz. “It is a true testament to the program’s success that New Yorkers continue to show support for their city and the restaurant sector, which has always been the backbone of the City’s economy.”

In addition to enjoying all the delicious food offered by this event, people can also enjoy a $10 credit statement from the promotion’s official sponsor, Mastercard. In order to be eligible for the promotion, one must register with Mastercard prior to participating in the program. People who spend $39 or more will receive a $10 statement credit from Mastercard.

Participating restaurants in the Flatiron and NoMad area include Almond, BLACKBAR, Dos Caminos, Zero Otto Nove, Isabelle’s Osteria, Yakiniku Futago, ilili, Wagamama.

Other participating restaurants throughout the city may be found here.