The NBA’s plan to establish a professional basketball league in Europe could mark a major step, bringing new investments, larger audiences and more opportunities for European players and clubs.
The NBA is working with the International Basketball Federation, known as FIBA, on a proposed competition targeted for October 2027. NBA Deputy Commissioner Mark Tatum said the league was finalizing discussions with prospective clubs, according to The Associated Press.
The proposed format includes 16 teams, with 12 permanent spots and four places available through qualification. That combination could give investors long-term stability while preserving a path for other clubs to compete for entry.
Major markets under consideration include London, Paris, Madrid, Berlin, Milan and Istanbul. Establishing teams in those cities could connect the NBA’s global brand with existing European basketball communities and introduce the sport to new fans.
A European league could attract new sponsorships, broadcasting agreements and ticket sales, creating additional revenue for clubs and businesses involved in the competition.
Investor interest suggests the project has significant commercial potential. The NBA has discussed charging teams hundreds of millions of dollars to secure a permanent spot in the league, but no deals have been finalized.
The NBA said the project could bring substantial investment to basketball infrastructure, youth development and local programs. Better facilities and expanded training opportunities could help European athletes develop without having to leave their home countries early in their careers.
European basketball already has a strong foundation. Stars such as Nikola Jokić, Giannis Antetokounmpo and Luka Dončić demonstrate the level of talent developed across the continent, while passionate club supporters show that there is an established audience for high-level competition.
The NBA has also demonstrated that European fans will attend its games. The league scheduled regular-season matchups in Berlin and London in January 2026 and announced additional European games in the upcoming seasons.
A permanent competition could build on that interest instead of relying on occasional visits from American teams. Fans would have local teams to follow throughout a season, while young players could see a clearer professional pathway close to home.
There are still obstacles. The EuroLeague has a long history and loyal supporters, but its clubs have raised concerns about how a new NBA-backed competition might affect the existing structure. EuroLeague shareholders rejected an initial merger proposal, although further discussions were possible. Cooperation with established clubs and respect for European basketball traditions could allow the new league to strengthen the sport rather than competing for its audience.
NBA Europe remains a proposal, with participating teams and final agreements still to be settled. If the league delivers on its plans for investment, development and competition, it could give European basketball a larger global platform and create lasting opportunities for the next generation
