Since 1903, the Toy Fair, organized by the Toy Association, has taken place annually in New York City and is one of the biggest events in the toy industry. Over time, the event has grown from a “less than ten” company showcase into a major gathering where companies introduce new toys before they reach stores.
This year, the Javits Center was filled with brands, inventors, designers, retailers and members of the press, with booths across three floors.
Some belonged to small companies launching their very first product, while others were large, well-known brands unveiling new collections.
Dongguan Chensheng Printing Co., Ltd. showcased customized printing products, including packaging, cards and display materials used for toys and retail branding.
Collect Major presented collectible items and trading products. Professional WWE wrestler Matt Cardona was also present as a representative of Collect Major, bringing extra hype to the booth.
Josmo Shoes displayed its latest children’s footwear collection, its booth highlighting their extensive licensing with different character shoes and colorful designs aimed at younger audiences.
Dreams USA Inc. attracted people with its Sonny Angel figures, small collectible cherubic figurines known for their themed headpieces and blind-box packaging.
GrabLuck offered interactive machines where visitors could design their own custom ice cream creations and personalized phone cases. The Bob Ross company hosted a painting workshop inspired by the late artist’s signature style, giving attendees a chance to sit down and create their own artwork. Its booth featured a sneak-preview of its new “Bob Ross for Kids Paint Party Box” for store owners to test firsthand.
Artist Point featured decorative gift wraps and creative packaging designs.
There were also guest panels hosted throughout the event. These sessions covered topics like marketing, licensing, safety rules and the newest trends in the market.
Some focused on how social media and digital platforms have been affecting toy sales, while others explored how artificial intelligence is being used in design and production.
The Toy Association continues to play a role in promoting toy safety and supporting industry standards.
One of the biggest moments connected to the fair is the Toy of the Year Awards. Often called “the Oscars of the toy industry,” the awards celebrate creativity and innovation.
This year, Primal Hatch by Spin Master Ltd. won the Toy of the Year award, while the Pokémon Trading Card Game: Mega Evolution Elite Trainer Box received the People’s Choice award.
Winners were recognized across many categories, including educational toys, games, dolls and outdoor products.
The Toy Fair is not only about showing toys but also about business. Many of the toys on display at the fair will eventually make their way to store shelves. For brands, this event is a chance to be seen and to make connections. Companies meet with consumers to not only plan partnerships but to also discuss future deals.
