As Breast Cancer Awareness Month progressed, Baruch’s Women in Business club and their eleven cosponsors hosted Pink and Denim day to fundraise for and raise awareness of breast cancer.

The event, which was held on Oct. 11, included a Sweet Tooth Booth with both homemade and store-bought goods, a raffle, and, of course, lots of club members donned in pink and denim. 

There was also a “Pie the President” activity, where the presidents of various campus organizations volunteered to take a pie to the face to increase donations. Cosponsors, such as the United Sikhs Association, Golden Key Honor Society, and MexiCulture, not only got to “pie” their presidents but also helped to promote the event and brought in food to sell. The raffle was sponsored by Insomnia Cookies and Waffles and Dinges.

All the proceeds went to The American Cancer Society, specifically towards research for breast cancer, and the fundraising goal for this year was to make at least $1,500, which was the amount raised last October.

The purpose of the day was both awareness and the contribution to the society, but also to follow the tradition of Pink and Denim day being held by Women in Business. 

“This day is really just about taking time during this month about breast cancer to give back to those who have been afflicted by it,” said Women in Business President Caitlin Quain. “I think that it’s important because we’re so busy all the time and there’s so many different things that we try to do as an organization, but this is really, truly a day where everyone, not just Women in Business members, can come together for a common cause: to raise as much money as we can, to help as many people as we can.”

This year was Women in Business’s sixth year hosting this event, which is exactly what made it special for some club members, such as Vice President of Public Relations, Ashleigh-Jo Hamilton.

“Pink and Denim day is important to me because it’s a tradition in Women in Business. We’re all for the empowerment and improvement of women’s organizations, as well as of women in general,” the senior said. “I think that Pink and Denim day is a way in which we pay tribute to those around us who may be going through difficult times. It’s always a way for us to give back to women and girls all around the world.”

Students who stopped in to the event enjoyed the array of desserts, but said they also got the sense they were supporting a worthy cause.

 “Women in Business is one of the biggest clubs at Baruch and I am close friends with almost all of the members,” Irine Thomas, a sophomore majoring in biology said. “I am part of the Hindu Student Association and we always cosponsor their events, so it was a nice gesture to do. And we’re donating it to charity also, it’s a good cause.”

In the end, the day’s events were just meant to support those Bearcats who are currently or in the past have suffered from cancer or whose loved ones have suffered from it.

 “My grandma actually had cancer and she passed away a few years ago from cancer, so I think cancer affects us all, whether you know someone closely or overall in the world,” said Women in Business half-year member Ashley Jodah. “I think it reaches out to a lot of people.”