CNN’s new subscription news streaming service, CNN+, will launch for the public’s use on March 29. It will offer live news, original series and interactive content.

“CNN+ is a whole new experience from the most trusted name in news,” the CNN+ homepage reads in part. “A fresh take on the day’s headlines. A chance to dive deeper and explore the stories of our world. And a way to interact and take part in the conversation.”

The company created the new streaming platform to reach the many people who have ditched their cable television subscriptions or who have decided to forgo cable in the first place. As of right now, viewers can read CNN articles on the company’s website, but people can only watch the channel’s content with a cable subscription or a satellite television bundle.

“This is the most important launch for CNN since Ted Turner launched the network in June of 1980,” CNN Chief Digital Officer Andrew Morse said.

CNN+ will air eight to 12 hours of live news reporting per day and offer a mix of both CNN’s old and new original series. Some familiar titles coming to the platform include “Anthony Bourdain: Parts Unknown” and “Hell in the Heartland: What Happened to Ashley and Laura?”

Never-before-seen CNN content will also air on CNN+, such as “Lincoln: Divided We Stand” and “Full Circle”with Anderson Cooper.

A third notable component of the new platform is interactive interviews. This feature allows users to connect with reporters through chat threads on the service’s website.

“CNN invented cable news in 1980, defined online news in 1995 and now is taking an important step in expanding what news can be by launching a direct-to-consumer streaming subscription service in 2022,” Jeff Zucker, the now-former CNN Worldwide president and Warner Media News chairman, said in a statement from July 19, 2021.

This new venture for the company comes just a month or so after Zucker was forced to resign from his positions within the company, after his undisclosed romantic relationship with Allison Gollust, the now-former CNN Executive Vice President and Chief Marketing Officer, was revealed.

Gollust was then forced out of the company over the situation.

The streaming platform comes right as Discovery, Inc. is acquiring the parent company, WarnerMedia, LLC.

Subscriptions to CNN+ will be $5.99 per month or $59.99 annually, but there will be a discounted rate of $2.99 per month for people who buy a subscription within the first four weeks of its launch.