Artificial intelligence is paving a new culture within the shopping experience by providing modern consumers with a wide variety of options to satisfy their shopping impulses. Some companies that have made a statement in the consumer-driven industry, such as Ralph Lauren, Walmart and Target, have incorporated AI into advertising their products as potential options for buyers.
The AI-designed chatbots assume the titles of “conversational stylists and shopping assistants” to tailor consumer-specific goods to buy, the New York Times reported.
Jim Cramer, host of CNBC’s show “Mad Money,” said that Amazon’s AI assistant, Rufus, builds an interactive shopping experience with customers.
“I don’t see OpenAI challenging Amazon retail,” Cramer said on the CNBC show “Squawk on the Street.” “They’re not going to stop these guys when it comes to retail.”
He explained that OpenAI would not hinder Amazon’s retail business in any way because Rufus has nuanced skills to accommodate a variety of consumers’ preferences.
The technology is designed to always be available to answer consumers’ questions, with the goal to provide a convenient and tailored experience for shoppers.
This conversational AI that Amazon employs might be the key factor that distinguishes it from other leading enterprises, as it uses technology as a tool to guide consumers. Cramer cited a study conducted by JP Morgan Chase & Co. that states Amazon shopping is expected to dominate U.S. on- line shopping by taking up an estimated 46% of U.S. e-commerce.
But not all have the same joy for AI, according to Tyler Murray, chief enterprise solutions officer of commerce and technology at marketing agency VML, who believes that AI is too high for its time.
The reality of AI shopping may not be what consumers expect, “A.I. agents truly understand you, find the perfect gift and orchestrate the entire purchase journey, isn’t quite here yet for this holiday season,” Murray told The New York Times.
This upward trend of AI has some drawbacks for consumers, resulting in an influx of com- plaints detailing its lack of nuanced searches.
Olivia Meyer, who works in the New York City fashion industry, expressed her frustration on continuously receiving the same brand results from ChatGPT.
“I haven’t been as completely satisfied with what I found, and so then I just end up going back to Google search or TikTok to try and find what I’m looking for,” Meyer told The New York Times.
OpenAI is still in its primitive stages with AI shopping and is constantly refining it.
The New York Times has sued both OpenAI and Microsoft regarding copyright infringement. Both companies have denied the allegations.
There are some people, however, who are awed by the new culture of AI shopping.
