Black Friday, which marks the start of the holiday shopping season and contributes billions to the retail industry each year, has seen a recent growth in interest by Generation Z. 

This year, there were $11.8 billion in online sales on Black Friday, according to Reuters. 

Unlike previous generations, Gen Z is participating in this holiday event sale using a new form of payment — buy now, pay later, also known as BNPL. 

Retail Dive reported that 64% of Gen Z will finance their purchases using credit cards or BNPL services, which allows consumers to pay for their purchases in small 

installments over a period of time. Those who use the services include people with more debt and few liquid assets, women and people with credit scores of 600 or below.

According to the Federal Reserve, the most common reasons for using BNPL services among women are convenience and the desire to spread out payments. 

A study by Deloitte found that 72% of Gen Z will go to brick-and- mortar stores for Black Friday. 

Holiday spending is expected to go down 4% from 2024, and Gen Z plans to reduce their spending by a quarter. 

With the holiday season here, Gen Z is trying to find cheaper and easier ways to get Christmas presents