Apple reveals 3 iPhones

Apple announced the release of three new iPhones on Sept. 12, during the company’s first special event at the Steve Jobs Theater in Cupertino. The conference was conducted with the tech company’s typical flair and livestreamed to an extremely large audience. Apple CEO Tim Cook paced the stage, speaking before each new product reveal. “No other device in our lifetimes has had the impact on the world that the iPhone has,” Cook claimed, shortly before unveiling the iPhone 8, the iPhone 8 Plus and the iPhone X.

The iPhone X, pronounced “iPhone 10,” is the most technologically advanced of Apple’s new smartphones. Measured diagonally, the phone is 5.8 inches long and it comes in the colors silver and space gray. It is constructed of an edge-to-edge OLED screen with stainless steel sides and a glass back. One of its more peculiar design quirks is a rectangular “notch” at the top of the screen that stores the phone’s camera, infrared camera, light sensor, speaker and microphone. The iPhone X also boasts a colorful Super Retina display, and a 2,436 by 1,125 screen resolution. The iPhone X’s screen resolution challenges Android phones, such as the Samsung Galaxy S8, which has a 2,960 by 1,440 resolution and the Google Pixel, which has a 1,080 by 1,920 resolution. The X’s main claim to fame, however, is its TrueDepth camera system, a depth-tracking system that allows the phone to implement its controversial new Face ID feature. With Face ID, the iPhone X can only be unlocked if its camera scans the user’s face, a feature that supposedly makes the X more secure than phones that utilize Face ID’s fingerprint reading predecessor, Touch ID. Nevertheless, Face ID has raised privacy and security concerns, such as whether law enforcement can force the iPhone X open, if Apple will share data from the feature to third party apps and whether thieves can unlock a user’s iPhone X using the feature.

The iPhone 8, by contrast, has a smaller, 4.7-inch display. Unlike the iPhone X, the iPhone 8 possesses classic Apple styling, with a rectangular frame around the screen and a home button at the bottom of the frame. The iPhone 8 boasts redesigned speakers that will deliver higher pitches and deeper bass than those of the iPhone 7. The iPhone 8 Plus is designed with a larger 5.5-inch screen, and an enhanced, wide-angle camera. Both the iPhone 8 and iPhone 8 Plus come in silver, space gray and gold.

All three new iPhones come with Apple’s new A11 Bionic chip, touted as the company’s “most powerful and smartest chip ever.” The new phones are all capable of wireless charging using Qi wireless chargers.

Furthermore, all three phones utilize Apple’s True Tone display, a system that automatically changes the color and intensity of the screen to match the lighting of the phone’s surrounding environment. The new iPhones will be in stores beginning Sept. 22.

Pricing begins at $699 for the iPhone 8, $799 for the iPhone 8 Plus and $999 for the iPhone X.