‘So Money’ helps guide its listeners to a richer life

Joel Bautista | The Ticker

Joel Bautista | The Ticker

“So Money” is an award-winning daily financial podcast hosted by Farnoosh Torabi, who is a journalist, author and personal finance expert. 

The podcast started airing in January 2014, and over 900 episodes later, still continues to reach its listeners today.

“Looking for ways to save on gas or double your double coupons? Sorry, you are in the wrong place. Seeking profound ways to a richer, happier life — welcome to So Money,” the intro says. This intro implies that the podcast deals with bigger issues in personal finance, but it also focuses on simpler common scenarios, making it easy to understand for most people. In fact, heavy financial topics are not selected as the themes of the episodes. 

The podcast focuses on personal stories as examples and provides deeper insights in addition to highlighting the importance of taking precautions in time. 

The topics range from disability insurance to returning to work after career pauses and tips on job searches after college. Popular topics like student loan debts, negotiating salaries and retirement plans are covered in the
episodes as well. 

“So Money” episodes are generally structured with guests sharing their experiences on a specific financial topic. These guests are usually journalists, authors and public figures like Arianna Huffington, Tim Ferriss, Gretchen Rubin, Seth Godin, Robert Kiyosaki, Jim Cramer, Margaret Cho, Barbara Corcoran and Kate Snow.

Each episodes is around 30 minutes, and they usually start with Torabi asking the guests questions in order to give the audience an idea of who they are and what their area of expertise is. There are “Ask Farnoosh” episodes, where the main focus is on answering questions coming from the listeners. 

Some episodes take a longer time to introduce the guests; therefore, the first few minutes are not very informative for those who only expect financial advice. 

“So Money” would be the ideal personal finance podcast for those who like to listen to other people’s stories, possible scenarios and get the opinions of experts and public figures. 

However, for listeners hoping to dive into national and international economy and finance in detail may not enjoy “So Money” as much.

Inc. Magazine chose the podcast as a “Top Business Podcast to Grow Your Business,” and it got the top Financial Podcast Award from the Plutus Foundation. 

It also made it to the top of the list of “24 Exceptional Women-Hosted Podcasts for Entrepreneurs in 2017” by Entrepreneur.

The podcast is available on Torabi’s own website and Apple Podcasts.

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