Baruch College Women in Business held its eighth annual “Style Your Success Fashion Show” on Thursday, Dec. 1, showcasing business attire to students as the club worked to raise money for cancer research.
The theme for this year’s show was “Fire & Ice.” Corporate sponsors for the event included Argo Tea, Red Bull, Schnipper’s Quality Kitchen and TD Bank, among others.
Hosted by former fashion publicist Jaclyn Cheyne, the night was divided into four segments: “Business Professional,” “Business Casual,” “Day to Night Out” and “Personality.” For each segment, models would walk the runaway that had been constructed in the middle of the room wearing business attire appropriate for that particular segment.
For the final “Personality” segment, models were able to wear an outfit from their own closets while executing poses that gave more insight into who they were as people. Following this, co-sponsoring clubs for the event were invited to send representatives to walk the runaway in front of the assembled students as a thank you from WIB.
Clothing for the first three segments was provided by outside sponsors. Egami Collection, Sacca’s Suits & Tailor Shop, Sarango, Steps New York in Forest Hills, StylishGal Boutique and Vince Camuto all provided outfits for the models to wear. Each had an opportunity during the show to have a representative detail his or her brand to the gathered students.
One of the representatives at the event was Reuel Matthew, founder of Egami Collection. Taking the stage with three models, Matthew described the philosophy behind his clothing as well as some of its features, using the models as examples. A Baruch College alumni, Matthew has provided clothing for “Style Your Success” in previous years.
Three performers were also invited by WIB to entertain students between runway segments. The first was Ariel, a rapper, followed by Abby Jim, a 16-year-old singer from Queens. The third performer was Elison Joel, a singer who participated in the Latin American singing competition La Banda and placed within the top 20 contestants on the program. Each artist performed two songs, giving the audience a small taste of his or her music as the models and WIB prepared to showcase the next selection of clothing.
Another major aspect of the event were the raffles interspersed throughout the night. There were 10 items in total to win, ranging from a $20 gift certificate from Style Glam Salon to a $75 gift card from Shake Shack to an unlimited pinball all day pass for a family of four at Modern Pinball NYC Arcade.
Jamy Lopez, co-chair of WIB’s Corporate Relations Committee, was tasked along with her team to find corporate sponsors to donate to the raffles. The committee began its search shortly after the semester began and contacted companies a little over a month in advance of the event in order to secure the donations.
The team, Lopez explained, tried to find companies that would value what WIB was doing for cancer research in order to entice them to donate to the event.
“For me personally the goal was to work as a team,” said Lopez, an accounting major. “Everyone had different tasks but at the end everything had to come together so we had to do a lot of team work.”
She also emphasized the benefits of working on a large-scale project like the fashion show and how it increased her communication skills.
“I was really shy in the beginning—sending emails is one thing but when you actually have to go [to offices] in-person … or you actually have to go and walk into a store and just introduce yourself and tell [the store] about the event … [that] was a learning experience.”
The models used in “Style Your Success” were Baruch students that were carefully selected by WIB after a difficult application process.
Rajbir Singh, a model in the show, described how he was first encouraged to get involved with “Style Your Success.”
“It was kind of a spontaneous thing,” said Singh, a marketing major. “I was in the plaza hanging out with my friends and one of the people from Women in Business approached me and asked me if I was interested to try out.”
Singh continued, saying that the audition process was “very rigorous.” Prospective models had to walk in front of a panel of WIB members and were also recorded on video for further observation. After being accepted, models were required to spend time preparing and rehearsing in order to ensure the entire event ran smoothly.
“It was amazing,” said Singh on the final outcome of the show. “We did a lot of preparing … [but] when the day actually came, though we were nervous, we actually killed it. I’m happy for everyone who was a part of this.”
Proceeds from “Style Your Success” will go to the American Cancer Society and its fundraising event, “Relay for Life.”