Every semester, event promoters make their way onto the Baruch College campus, offering tickets for various events, such as paintball and comedy club outings, at a discounted price. These promoters typically interrupt classes to pitch their products, much to the chagrin of professors and students.
This semester, a promoter from AMP Promotions and Lifestyle Marketing offered $5 tickets to Cousins Paintball, which has locations in Long Island, Staten Island, New York City and New Jersey. The AMP college exclusive online store also has $10 tickets for The Stand, a comedy club located on East 20th Street and Third Avenue.
According to its website, AMP LLC. is a marketing company that specializes in on-site marketing: “On-site marketing campaigns are a great way to cut through the advertising clutter and make a favorable, lasting impression on consumers. Since 2005 AMP Promotions has delivered solutions large and small to an assortment of clients. By coupling innovative marketing techniques with sound business strategy, we are able to gain traction where others outfits cannot.”
At this time, it is unclear whether or not the employees who do on-site marketing on college campuses are also students of the colleges they advertise on.
Earlier this month, Dinahlee Colon, a senior majoring in corporate communications, bought six tickets to Cousins Paintball from an AMP Life promoter. The promoter in question interrupted her evening communications class and gave a very brief sales pitch.
“Essentially, I was interested off-gate, so we took this outside. I was going to buy three of them, and she got me to buy six of them. She said, ‘if you buy four for $20, you can get two for free … this is a pretty good deal because this is a $180 value for $20,’” said Colon. “They’re supposed to expire August 2016; however, I can … extend my time. Basically, they’re up to the end of the year.”
Damali Smith, acting director of Student Life, emphasized that these promoters are not subsidiaries of Baruch College or of Student of Life. “The college has no association with these ticket sellers and ask that students report them to Public Safety or our office to get a name or more information on the student or person selling, as we have had students lose money on false tickets,” said Smith.
Representatives from the Department of Public Safety said that students who bought tickets should file a report and make an effort to take a picture and get the name of the event promoters when they visit classrooms.
They also said that it is important that students do not lend out their ID cards to friends or strangers who want to get into the school. Likewise, Public Safety has a list of students who have been banned from entering Baruch’s campus.
Lastly, they recommended that faculty members be conscious of the situation. They said that many event promoters claim to be associated with the school in some way, and because of this claim of credibility, professors tend to allow them to give their pitch.
That being said, only faculty have the authority to allow or disallow promoters from taking control of the classroom for however brief a period of time.