Isis Gaston’s, better known as Ice Spice, meteoric rise doesn’t show any sign of stopping soon, as she continues to live up to her title of New York’s princess of rap.

The 23-year-old Bronx rapper, whose rise to fame came after the release of last year’s “Munch (Feelin’ U),”garnered her millions of streams and even more global attention after getting a co-sign from Drake.

After releasing a few more singles that continued to grow her fanbase online, the release of “Bikini Bottom” and “In Ha Mood” propelled her latest project. The full six song EP “Like..?” was released on Jan. 20. In addition to her previous viral singles, the EP also adds three new tracks, “Gangsta Boo,” “Princess Diana” and “Actin A Smoochie”.

The EP continues her streak of releasing music that is known for its catchy lyrics and fun vibes. This includes a unique sampling of music from the beloved show “SpongeBob SquarePants” in “Bikini Bottom” and the title and origins of “Princess Diana.” The song was based off a viral tweet saying that the rapper was “…literally the [closest] thing we have to a modern day princess diana…” Her artistic style of infusing pop culture, which caters to Generation-Z, adds a unique cleverness to each track.

From lyrics like “Actin’ a smoochie when I’m off the liquor,” “I’m thick ‘cause I be eatin oats” and “She a baddie with her baddie friend,” Ice Spice has honed her strength in creating the type of songs that can burrow in its listeners heads for weeks on end from just one listen.

Each song possesses a viral quality to it, and one look into social media platforms like Twitter and TikTok help show why. Ice Spice, much like other young artists such as Lil Nas X, have skillfully implemented memes and social media into marketing their images and music. She even utilizes criticism in her favor. In one particular instance she responded to a snide comment concerning her fashion sense, gaining over 300 thousand likes on twitter with a simple “u wouldn’t get it.”

Authenticity is the heart of what makes emerging artists special in the eyes of many young listeners, and Ice Spice’s authenticity is part of the reason why she and her music have been so well received. She doesn’t portray herself as some sort of spoiled industry plant or a mysterious underground figure, she comes across as a relatable 20-something-year-old that happens to release hit music. As seen by the resurfacing of her old tweets, and the largely positive reaction towards them, her greatest asset comes from the fact that she isn’t manufactured, but instead stays grounded to who she is, both in and out of the booth.

The reaction for the debut project thus far has been mostly positive.

From thousands of social media users reposting her lyrics in all caps with humorous videos and images, to well-regarded music publications like Rolling Stone and Pitchfork praising the artist for her fun and infectious raps, Ice Spice has crafted herself a commendable position among other emerging artists in a competitive business. Her mix of blunt Bronx rawness, crafty marketing and sarcastic yet genuine online presence has captured the attention of many.

Ice Spice isn’t showing any signs of slowing down post-release either. Ice Spice’s collaboration with British artist and fellow internet sensation PinkPantheress has led to the release of “Boy’s a liar Pt.2” on Feb 2.

The EP also marks the rapper’s debut on both the Billboard Hot 100 and the Billboard 200 charts.

Her debut Hot 100 track comes with her collaboration with fellow Bronx rapper Lil Tjay, with “Gangsta Boo” debuting at #82. The entire project itself debuted at #37 with an estimated 14.5k sales, both marking new highs for the rapper.

The project itself isn’t anything groundbreaking, but it doesn’t set out to be. Ice Spice introduces audiences to an entertaining collection of songs that are easy to listen to and, most importantly, are certain to liven up any occasion. She has set herself apart by taking a more amusing, lighthearted approach to drill. Whether you’re a self-proclaimed “munchkin,” “spice cabinet” or not, the project is sure to be an enjoyable experience, and so far, she truly is shaping up to become the princess of New York.