Harry Styles celebrates new album with pop-up shops and ‘one night only’ concert


Harry’s House | Sony Music Candad Press Release

Rebecca DiSaverio

Harry Styles released his third solo album, “Harry’s House,” on May 20. He commemorated this release with the opening of limited-time pop-up shops selling merchandise and performing an exclusive  “One Night Only” concert in New York on the day of release.

Styles is known to have upbeat music that his fans can dance to, which carries through to his new pop album. However, many of his new upbeat songs have extremely depressing and lonely lyrics that contradict each other.

“Matilda” is one that resonated with his audience. This song is about parental issues and the idea of family. He wrote this song after a friend recounted an experience and thought they should get help; however Styles, said in an interview with Apple Music’s Zane Lowe that he felt it wasn’t his place to intervene.

“You don’t have to be sorry for leaving and growing up,” one of Styles’ notable lyrics from the song.

The popups occurred for one week only in Los Angeles, New York and different countries. The merchandise sold in these stores consisted of  exclusive products associated with the album’s release. Fans waited in lines for hours in the beating sun to get those products and photo opportunities.

In the New York pop-up, there was a replica of the room featured on  the album cover, in place of Styles. Some might say that fans were invited into the artist’s ‘house.’  Thousands of images started appearing all over social media from these pictures taken at the stores.

In his recent performance at the Coachella Valley Music and Arts Festival, Styles debuted some music off his new album, specifically the song titled “Boyfriends.”

Within the first 24 hours of the album being released it gained  over 97 million streams.

Styles immediately performed the entire record in less than 24 hours at the UBS Arena in Elmont, New York. Some wondered how this would work, considering the audience wouldn’t know the words. However, fans were familiar with the words already therefore this wasn’t a hurdle.

Styles even commented on it during his performance, asking, “Who knows the words?”

Throughout his “One Night Only in New York” concert, which was also accessible through live stream for $25,  Styles performed the 13-song album, along with songs from his previous albums.

Styles revealed that he would return for a North American tour of the album in the fall. Performances are expected in Toronto, Austin and Chicago. There will be a remarkable 15 shows each for Los Angeles and New York, and a few in Mexico City.