Lizzo reinvents shapewear with Yitty


Fabletics, Inc. | GlobeNewswire

David Alvarado

Grammy Award-winning artist Lizzo will launch her new and innovative shapewear clothing line called Yitty on April 12.

Yitty was created with Fabletics LLC, an “active life wear” brand inspired by inclusivity and cofounded by Kate Hudson. The world-renowned company promotes high-quality clothing that is fashionable and affordable for men and women.

“Nearly Naked,” “Mesh Me” and “Major Label” are the three collections included in Lizzo’s clothing line. The 33-year-old’s eye for aesthetically pleasing designs gives her line a uniqueness in today’s highly competitive clothing market.

The shapewear includes a variety of neon colors and patterns with sizes ranging from XS-6X. Prices will vary from $14.95 to $69.95, according to CNBC.

Young adults are familiarizing themselves with the idea of self-love and how a lack of body positivity contributes to the ever-growing stigma of having the “perfect” body. Lizzo’s clothing line is here to change that.

Yitty’s goal is to encourage women of all shapes and sizes to feel comfortable in their skin and not succumb to society’s limited definition of beauty. Ultimately, Lizzo is revolutionizing the world’s athleisure clothing market as she demonstrates her confidence and uncensored selfexpression.

The “Truth Hurts” singer endures tons of negative and degrading backlash regarding her body and how she showcases it to the world. While her weight seems to be of excessive concern to the millions of people on social media, Lizzo remains unfazed.

“I detoxed my body and I’m still fat. I love my body and I’m still fat. I’m beautiful and I’m still fat,” the artist said in an Instagram post.

After moving to Houston from Detroit at age 10, Lizzo’s middle school years were tough as she navigated self-consciousness and bodily shame, The New York Times reported. However, through her passion for music Lizzo slowly overcame her mental obstacles and aspired to make a difference in the world.

Lizzo’s mission was to produce inclusive clothing made of exceptionally comfortable and eyecatching material. The theme of using bold colors and prints comes after three years of hard work and endless meetings with Fabletics co-founder Don Ressler.

Yitty competes with luxury brands like Skims and Lululemon Athletica in terms of price range and quality.

“Others that have come into the category — and have made a big difference, no doubt about it — it’s still a lot of the same old,” Ressler said to CNBC. “We’re taking risks.”

The three sections within the brand are meant to align with consumers’ personal preferences. “Nearly Naked” enhances one’s curves, “Major Label” is for those who are more athletic and “Mesh Me” can be used as underwear.

Yitty is also good for the planet as 65% of the clothing pieces are made with recycled fibers.

Lizzo undeniably redefines the concept of beauty and body positivity through her brand. The vibrant and inspirational message behind Yitty will allow the clothing line to thrive.

“The way that we feel about ourselves and the way that we dress ourselves, every day, it doesn’t have to be painful and it doesn’t have to be shameful. It can be fun and exciting and sexy,” the artist said in a virtual interview with CNBC.