Flip’d by IHOP opens near Baruch

Rachel Dalloo

IHOP revealed plans in May to launch a new “fast-casual concept” — flip’d by IHOP. The restaurant food chain opened its second ever flip’d location in the Flatiron District, near Baruch College, on Dec. 15

Customers can find IHOP’s wellknown items at flip’d, such as buttermilk pancakes bowls, sandwiches, burritos and burrito bowls, salads and various beverages.

Since flip’d was announced in pre-pandemic 2019, IHOP president Jay Johns said major changes to its concept have taken place, to ensure that the demands of customers is the company’s main priority.

“While we know there is a pent-up demand for a return to dining in restaurants, we anticipate that our delivery and takeout business is here to stay as consumer needs continue to shift and they seek out different ways to experience IHOP favorites,” Johns said in a press statement.

“With flip’d, we can provide that on-the-go fast casual experience, making now the perfect time to bring this concept into the world.”

The restaurant chain has been serving individuals around the world for about 64 years, maintaining its motto of serving breakfast items during any time of the day. According to IHOP’s website, the company has over 1,600 restaurants in the United States and over 100 restaurants globally.

While IHOP’s main branches allow people to dine-in and wait, flip’d offers customers a unique experience – they will be able to place their orders through a digital kiosk or directly at the counter. Customers can also place their orders online and pick them up from a nearby flip’d location.

With flip’d, IHOP aims to give their customers the opportunity to conveniently order their food, in an effort to save them more time. The new venture also “offers customers a view into a fully open kitchen to watch their food being prepared,” as stated by the Flatiron 23rd Street Partnership.

The first flip’d location opened in Lawrence, Kansas on Sept. 28. Two additional locations are set to open in Columbus and Dublin in Ohio, according to IHOP’s press statement.

“It’s been a great market for traditional IHOP units and the fast-casual model has portable and fresh menu items,” Robert “Don Pooh” Cummins, restaurateur and entrepreneur, said. “It’s primarily grab-and-go with fresh cracked eggs made to order, as well as items you’ve come to love from IHOP.”