Are you ‘ad-llergic’? Flooding of ads overpower company presence


Rachel Mirakova | The Ticker

Amanda Salazar, Editor-in-Chief

Nowadays, it feels as if you can’t touch an electronic device without being pumped full of advertisements and commercials.

YouTube videos have ads before the content plays, in the middle of the video and at the end after the video has stopped playing.

Longer videos can even have two or three ads dispersed throughout them.

Scrolling through Instagram, Facebook or even a YouTube feed means passing tons of ads, sponsored content and sponsored influencers.

On Facebook, ads can be posed as news articles or videos, and are pushed at every opportunity.

One wrong click on an Instagram post and you’ll find yourself on a page trying to sell you customizable guitar picks or bracelets made out of recycled disposable bottles.

Twitter’s ads and sponsored content even have polls so viewers can vote on which Dunkin’ latte flavor they want for the holidays or which plan from an insurance group fits their lives best.

Even Snapchat manages to work advertisements into their platform, placing them after stories and hidden throughout the discover page.

It’s not even just on social media.

Websites and webpages throw ads at you as much as they try to give users content.

Whether they’re news sites, blogs or video game pages, ads can be found encrusting the margins of every page and bannered across the top of every site, popping up out of nowhere every time a new page is opened.

Many shows and news programs on television are interrupted at regular intervals to show what feels like a growing number of commercials at every break which aren’t even enjoyable to watch.

No matter the device or time, whether it’s on a smart electronic or not, people are being force fed advertising today at an alarming rate.

There are ads selling products, shows, services and even selling people, in a sense, everywhere.

Even marketing companies, such as Vieo Design, have become aware of the insane amount of advertisements people have to contend with nowadays.

According to an article on Vieo Design’s website, “91% of people say ads are more intrusive today than 2-3 years ago, 87% say there are more ads in general than 2-3 years ago and 79% feel like they’re being tracked by retargeted ads.”

The article goes on to examine the ways in which ads irritate people and how companies can advertise better.

Companies need to think more about the way their advertising is viewed and how it ends up reflecting them.

The last thing a brand wants is to turn people away from them because they find the company annoying or think its ads are unappealing.

In conjunction with that, social media platforms and television stations should work to be more aware of how much marketing they’re forcing on their users.

People don’t come to Facebook for the ads — they come to see posts from their friends and family.