The ninth annual Baruch College Women in Business “Style Your Success Fashion Show” event took place on Nov. 30. WIB hosted the show, in which different business attire was styled by volunteer models. Money raised through the event was donated to the American Cancer Society.
Each segment of the show focused on a different type of business outfit. The event was meant to showcase a variety of business styles for women, focusing on business professional, business casual and day-to-night attire, with 21 student volunteers acting as models.
The event was sponsored by numerous clothing companies, and their clothing was featured in the show. These companies included Lit Rose, Tahari Arthur S. Levine, Sacca’s Suits & Tailor Shop, Koviem, Steve Madden and Steps New York in Forest Hills.
Representatives from the various brands had a chance to come to the stage and speak about their brands and their clothes. Lit Rose is an online shopping website that was started by a Baruch senior. Tahari is a clothing line that specializes in women’s business clothing. Sacca’s Suits & Tailor Shop is a custom suit and tailoring store in Queens that is owned by a 24-year-old entrepreneur. Koviem is a custom women’s suits
The room reflected the “Winter Solstice” theme of the evening with a predominantly blue color in the simple decorations. Little blue and white lights were hung throughout the room as well. The catwalk was at the front of the room, surrounded by chairs for the audience. The DJ played both current and classic music, and the audience sang along. The event called for cocktail attire, and most of the audience complied. On each chair was a gift bag for audience members to take home. In the bag was a bottle of Tahari ASL nail polish, a plastic Christmas ornament, a 60-percent-off offer to shop at Lit Rose and a few candies. The event even had its own Geofilter on Snapchat.
The club donates the money raised through this event to ACS every year.
“The SYS fashion show is a creative and social way to educate students and outside guests on the multiple types of attire appropriate for various business settings while raising money for cancer research,” said Katerina Papadatis, WIB’s event clothing manager. Jenifer Criollo, WIB vice president and event co-chair explained that the event’s true underlying purpose was to raise awareness and money for the ACS, a cause that is important to her and to WIB as a whole.
At the start of the event, cookies, empanadas and dips were offered, and later in the show dinner was served. Raffle tickets were sold with the incentive of winning gift cards to places including Schnippers, Chop’t, Cava, Sprinkles Cupcakes, Baked by Melissa, Insomnia Cookies, Lit Rose, Out of Print and Modern Pinball NYC.
The models were encouraged by the audience members and their cheering throughout the night. The female models’ outfits included simple dresses with blazers, suits and jumpsuits, as well as fancier dresses and furs. Male models wore suits, blazers, sweaters and coats. The clothes were all donated by the sponsors of the event.
At the end of the show, there was a personality segment in which the models walked out, two at a time, to a song of their choosing. The purpose of the segment was to let the models show the audience their personalities and as a thank you for all of their hard work, Criollo explained. Each club that sponsored the event took a walk down the catwalk, as well as each member of WIB.
WIB had been working on this event, which is its largest event of the year, since September. The club plans to continue the tradition and plan another event next year.
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