A little over eight years ago, Verizon Wireless promised to offer FiOS service to every household within the five boroughs, yet almost 1 million homes are still unable to get the service.
After years of carrying the weight of this broken promise, New York City’s annoyance has reached its peak. The city filed a lawsuit against Verizon for its failure to live up to everything it promised people.
It is compelling to ask why citizens did not go after Verizon right away. Citizens let the problem persist and continued to stew over it rather than take action . A lawsuit would have been a waste of time and the pursuit of a settlement seems to be too tame of a response.
There are more damaging ways the city could have taken a stand against Verizon, a company that already receives constant negative backlash but still manages to come out on top.
In the summer of 2016, nearly 40,000 Verizon workers went on strike from April 13 to May 30. Instead of being open to a quick compromise and getting its workers back, Verizon held out on them. This hurt workers’ families who relied on paychecks and insurance benefits from Verizon to survive.
Verizon offered financial incentives to persuade workers to cross union lines, spent large amounts of money to temporarily transfer workers from other states and paid unexperienced workers hired through phone interviews to replace workers who practiced skilled labor.
If the company does not even care about its own employees, why would it care about its customers? The answer is simple—a lawsuit is just a flimsy piece of paper to a huge corporation like Verizon. Verizon has simply gotten too big for its britches.
It has become a stoic corporation that is unfeeling toward the plight of its various constituents, everyday civilians, managers—who are put in the middle—and union workers. All that matters to Verizon is profit.
In order to get Verizon’s attention and persuade it to keep its promises, more competition should be instilled. Before Verizon came along with cable, Spectrum, formerly known as Time Warner Cable, was rolling in money as the only cable provider in most areas. When the two started competing, however, prices went down and customer service improved as they tried to lure in consumers.
Competition benefits the consumer as well as the corporation. It keeps them honest, innovative and, most importantly, human.
Perhaps the most damning thing the people of New York City in particular can do is the same thing the Verizon strikers have done for years: protest.
The 2016 strike raised awareness about Verizon’s nefarious practices and generated so much negative publicity toward the
While Verizon has not faced truly irreparable financial backlash, its brand value has gone down as people turn to companies like Sprint and AT&T. Verizon’s bullying will be its downfall because the hardest thing to rise from is a bad reputation. Verizon’s name is in the mud.