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UNICEF ‘trick or treats’ for an admirable cause

UNICEF hosted its annual “Halloween Bash” for Baruch College students on Oct. 30 in the Multipurpose Room to collect donations and raise awareness through the traditional Halloween activity of trick-or-treating.

Members of UNICEF accepted donations and collected small orange “trick-or-treat” boxes.

“We have like 50 of the boxes, and we give them out to the community members, and we took some for ourselves,” said Helena Brankovic, a UNICEF club member.

After each member turned in the “trick-or-treat” boxes, the club counted the money and proceeded to donate it.

“The idea is to go around and collect even spare change; it doesn’t have to be big amounts of money, and the money goes directly to UNICEF,” said Nanar Nakashian, UNICEF co-vice president of marketing and communication.

A line formed outside the Multipurpose Room as Baruch students passed the donation table and entered the room ready to have fun.

The room was decorated to give off spooky Halloween vibes. The lights were dimmed, fake spider webs hung from one corner of the room to the other and candy was spread out on each table, along with mini jack-o’-lanterns.

The students who attended got to enjoy pizza, sandwiches and soda. As they talked to their peers, the DJ played some of the latest music hits. Raffles and games were held in order to win prizes ranging from UNICEF pins and stickers to an unlimited MetroCard.

According to the Baruch website, UNICEF at Baruch “work[s] for the survival, protection and development of children in more than 190 countries and territories to help all children realize their full potential.”

The club organizes events like the “Halloween Bash” in order to host an event where more donations can be collected while everyone enjoys attending.

The “trick-or-treat” box is a UNICEF tradition that goes back almost 70 years. “The Allison family in the early 1950s started this campaign, and their whole idea was to have kids help kids,” said Nakashian.

According to UNICEF USA, Mary Emma Allison and her husband Reverend Clyde Allison started the “Trick or Treat for UNICEF” movement, and they “dedicated themselves to their close-knit family and to serving their community with humility and compassion.”

According to the AARP, “The couple first tried out their idea on their own daughters, shy preschoolers the first time they knocked on doors for contributions.” That night, they successfully ended up collecting both money and candy.

The Allison family’s legacy is still carried throughout different UNICEF student-organized clubs at various high school and university campuses, including Baruch. “Eighty-eight percent of the money that goes to UNICEF goes directly to the children,” said Nakashian.

“This Halloween event is mostly about continuing the Allison family tradition” Brankovic said.

November 5, 2018

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Angelica Tejada


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